SBT Software Streamlines the Design-to-Print Supply Chain
01.07.10
Many brands rely on speed-to-market to gain maximum impact and capture vital market share. However, delays can occur and, increasingly, they happen in the design-to-print supply chain, which can drastically affect production time and speed-to-shelf. Fortunately, new technology is revolutionising the design-to-print process, ensuring a swift and efficient delivery.
The design-to-print stage of the product supply chain involves a number of complex techniques and processes that require input from many individuals, both internally and externally. Initially, designs are created by the agency and approved by various parties before they are turned into digital proofs. Artwork then enters the pre-press stage when colours, font, layout and copy are all adjusted by the reprographics agency to ensure that the design is ready for print. The artwork is then distributed again for sign-off. This usually happens a number of times until the final version is sent to the printers.
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