Client
Global diagnostics test leader Inverness Medical
Brief
Inverness Medical was using Odin Sprint to manage the graphics lifecycle process and Odin Assets, a powerful state of the art storage and retrieval system. They wanted to streamline the complete graphics process.
Solution
The company extended the use of Sun Brand Technologies' Odin brand management tool to include its Brand Toolbox module to streamline the artwork process and reduce costs. The company can now integrate all three modules to create a more efficient overall management solution.
Jonathan Edwards, Creative Services Manager for Inverness Medical, commented: "Since we began working with Odin Sprint and Odin Assets the whole brand management process has been much more efficient. By applying the Brand Toolbox we hope to take this efficiency even further. We can insert formalised rules into the module so that everything we produce is exactly in-line with our stringent brand guidelines. Without the involvement of various agencies and individuals, the number of artwork proofs will be lowered, meaning less cost and an increase in speed-to-market."
Benefits
- Increased speed to market
- Reduced artwork costs
- Improved brand consistency
- Improved communications