Client
KRAFT has a dominant position worldwide based on major international brands and on its solid presence in local markets. The Group employs almost 90,000 people in more than 120 countries.
Brief
Kraft was using Lotus notes to manage its graphics process and needed a web-based system to bring efficiency to the graphics and artwork process.
Solution
Following a trial involving ten systems Sun Brand Technologies announced partnership with Kraft in 2006. Odin was implemented providing a complete audited system for artwork sign off. After six months Odin had cut graphics time by 25% and reduced artwork and reprographics timing by two weeks. After a year the majority of artwork approvals have been cut down to two loops with a maximum of three in place.
Benefits
- Improved productivity with no increase in staff required
- Improved graphics and artwork time
- Improved brand consistency
- Improved communication to global supply chain
- Improved reporting metrics
- Reduced graphic costs as amends reduced