Client
Somerfield is a high street supermarket with stores in many prominent locations throughout the UK offering high quality food with a particular emphasis on fresh foods and convenient shopping.
Brief
With an extensive own-label range, Somerfield wanted to reduce its lead times to produce packaging, which meant minimising artwork timings and the number of amends. SBT was appointed in 2004 following a competitive pitch.
Solution
ODIN was integrated with Somerfield's existing systems to efficiently manage the brand development supply chain. ODIN moved the paper-based editing and approval process online – which is accessed 24/7 from anywhere in the world. In addition, SBT developed bespoke reporting mechanisms for Somerfield which provide full KPI data and approval status for management to have full control over the process.
Benefits
- Speed of artwork and reprographics production increased by 40%
- Number of amends reduced from four to two, on average
- Enabled Somerfield to deliver more product lines than anticipated, without increasing resources
- Seamless NPD process to deliver accurate pack artwork
- A platform for asset re-purposing and re-use across all media
- Increased speed to market