Client
ASDA Stores Ltd was founded as a UK supermarket committed to offering shoppers 'permanently low prices'. ASDA continued to grow as an independent business until 1999 when they became a subsidiary of US giant Wal-Mart. ASDA has worked alongside SBT since 2002.
Brief
ASDA Wal-Mart had an outdated an inefficient paper-based artwork signoff process. They also needed a solution that would streamline the brand to shelf process, formalising the key stages.
Solution
Odin was introduced and immediately helped to drastically reduce lead times and increase transparency in the (NPD) New Product Development cycle. The company then adopted Odin On Time and Odin Assets to control the entire process and made use of Odin Fusion to link Odin seamlessly to other business critical applications.
Benefits
- New Product Development reduced from 52 weeks to 20 weeks on average
- Design to print process reduced from 18 weeks to 12 weeks
- Artwork amendments reduced from five to two iterations
- Own brand penetration increased from 42% to 52%
- Reduction of asset duplication
- Reduced costs in the entire new product development process