At the heart of SBT is ODIN, our user friendly Brand Lifecycle and Product Lifecycle Management technology that optimises speed of product to market and delivers real savings, within the branded packaging arena.
ODIN is a browser-based technology platform that ensures your entire brand design to print process and product development process is controlled by a transparent critical path which all stakeholders can monitor in real time. It works by co-ordinating all the processes involved in developing brands, taking them from concept to consumer.
The framework is made up of a series of modules, each of which can be combined to give you a system that meets your exact requirements. The flexibility of ODIN's modules allows our clients to create a system that can be accessed by everyone involved in the product development process from brand managers to packaging and printing specialists.
Benefits
- Helps you deliver product to market quickly and cost-effectively
- Ability to access information anywhere 24/7
- Flexible, modular style system
- Helps you gain a competitive edge
- Removes duplication
- Allows you, the client, to focus on value add functions
- Proven ROI with retailers and brands