Creating Artwork files at the touch of a button...
Brand consistency is essential in a competitive market-place. We understand the value of brands and the immense pressure any company is under to deliver products to market quickly and consistently. ODIN Toolbox allows clients to set the rules around graphic and textual content to effectively centrally police the brand. The system enables the automatic generation of artwork to a set of defined rules which are within a central database.
The solution includes the following submodules:
Brand Rules
This module allows clients to set business rules around graphic and textual content to ensure elements are consistently applied, and can be updated centrally. These user defined rules can be set up to take account of complex logic and once defined will pro actively police the guidelines before being placed into the artwork. Indeed in many cases simply defining the product information will generate a vast majority of the on pack information.
Automatic Artwork Generation
ODIN's Brand Toolbox technology consumes the verified data to produce a physical piece of artwork taking dieline and master templates from the On-Line library within ODIN Brand Toolbox. Artwork is automatically generated using the rules set in the database to define minimum point size, data hierarchy, and relationship between elements, position and other key known attributes.
The result is a highly efficient process of information generation, validation and artwork generation. The amend process is also revolutionised by using this product as changes in the rules can automatically determine which assets were created using this rule generating reports of what should be updated or even automatically update the physical artwork depending on its status and users roles and rights.
Take an example where the physical address or website of a brand changes, today this would be a huge task to visit every piece of media and update this information, however, using ODIN Brand Toolbox the address rule would simply be changed and thousands of new artworks could be automatically generated.
Localised Marketeer
With the growth of Global Brands there is a growing challenge to create promotional material that appeals locally but has a generic layout defined and controlled centrally. This often involves each region creating their own materials using their own design and print processes and costs.
ODIN's Brand Toolbox Localised Marketeer provides a method to create templates for marketing material such as in store flyers or even simple weekly newsletters. These templates contain placeholders that can be semi or fully automatically modified for different regions. The process of design and development and even production of the promotional material can therefore be centralised. This maximises the effect of the material whilst minimising the costs of production to the Brand Owner.
Business Benefits
- The key business benefits of ODIN Brand Toolbox include:
- Improved speed and reduced cost in the graphics process
- Elimination of artwork errors as a new file can be automatically generated
- Rapid amendment and reporting on which files carry which rules/text
- Right-First-Time approach
- Language generator from predefined replacement rules