Get maximum value from precious resources...
In the drive for greater efficiency more FMCG Brand Owners are recognising the value in their digital files. These files have typically been generated with significant Intellectual Property and cost during a New Product Development Lifecycle. In the associated marketing of products these assets such as photography, logos and advertisements become re-useable due to ODIN Assets.
ODIN Assets provides an advanced centralised library of all Brand digital data (brand guidelines, photographs, documents, audio, video, graphics, etc.) together with powerful functions to ensure maximum access and re-use of these valuable assets. The solution module runs either stand-alone or integrated with the other elements of the ODIN Suite.
The solution includes the following submodules:
Asset Manager
The ODIN Assets Solution is built upon a state of the art database. This provides a platform to manage the Assets in a highly structured secure environment. Each file within the store has its own characteristics and DNA when stored. The Assets manager then allows the system administrator to define permissions based upon these characteristics to users and groups of users. For example a particular user may only have rights to graphics within a certain brand and category.
To the Brand Owner this means that he can control with confidence and complete flexibility who and how information can be accessed. The capabilities include; Secure Asset Upload, Highly functional Shopping Cart, Powerful Database indexing and security and Distributed access.
Asset Catalogue
A vital part of any successful library of information is the method by which the item is catalogued when stored. This importance grows exponentially as: the types of data, the type of users and the reasons for the retrieval all expand.
For software to offer real value when working in conjunction with a Digital Asset Library it also needs to automatically locate items from within the store. ODIN Assets meets this challenge by the use of an all-encompassing classification system. The classification system depends on the definition of a group of characteristics. These characteristics are defined when storing any item. This then provides a powerful recognition of the digital asset for retrieval by the user or function within the ODIN integrated solutions.The solution module runs either stand-alone or integrated with the other elements of the ODIN Suite.
Asset Re-cycler
Brand Owners today are working to ever tightening deadlines and ever increasing volumes of NPD and Re-Development. This is against the backdrop of a widening diversity of marketing and merchandising initiatives. The different departments are constantly challenged with producing more for less cost.
ODIN Assets Re-cycler offers real savings to these departments by providing a powerful re-purposing capability, which means the Asset Store, becomes a library and artwork studio all in one. This takes away the need for expensive duplication of photography and graphics work by giving all users the ability to re-cycle existing work. The availability of this capability also encourages innovation in both marketing and pack design without the reliance upon expensive external design resource.
Business Benefits
- Improved brand consistency
- One central source of all digital assets
- Easy re-use by the business locally and globally
- Improved efficiencies in the New Product Development Process (NPD)
- Savings on localised variant graphic production costs